Solution

Njorda and Flanks combine forces to simplify investment decisions for retail investors

January 1, 2024

Njorda, a leading provider of investment technology for retail investors, announced its collaboration with Flanks, the global wealth data orchestrator, to revolutionize the investment landscape for individuals and institutions alike. The partnership between Flanks and the Swedish company will bring together two important names in the wealth management industry, offering a solution that will benefit individual and business investors worldwide.

Established in 2019, Njorda's mission is to provide a superior investing experience to a broader retail audience, promoting financial equality by creating a leveled up playing field in the market. With a focus on innovation and technology, they empower retail investors to take control of their investments and make informed decisions through a range of beautifully designed, simple guides, analytics, and personalized notifications.

The integration of Flanks' power to automate and scale connections with custodian entities with Njorda will offer investors a unified view of their investments, eliminating the manual hassle of data collection and reconciliation. Hence, when using Njorda as the main platform, investors will be able to access real-time insights on portfolio performance, enabling them to make informed decisions about their investments.

"We are thrilled to enter into this new partnership, which not only strengthens our connectivity coverage in the Nordics but also unlocks exciting opportunities in untapped markets. Flanks' data-driven investment approach was a key factor in our decision to collaborate, and we look forward to the possibilities ahead."

Sergej Smirnov, COO and co-founder at Njorda

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About Flanks

Flanks is a wealth management technology company redefining the advisory services industry. Its solution, Flanks LUME, automates manual tasks and transforms complex wealth data into actionable insights that help advisors get a holistic view of their clients wealth to make faster, more informed investment and risk management decisions.

Flanks was founded in 2019 in Barcelona by software engineers Joaquim de la Cruz and Sergi Lao alongside former Santander Private Banking Global Head Álvaro Morales, and combines advanced technology with deep financial expertise to serve companies like banks, family offices, and tech companies. To date, the company has raised a total of 23.550 million euros from investors.