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Redefining the wealth management industry
Flanks’ journey:
connecting the wealth dots
Flanks is a wealthtech company redefining the industry through data-led insights and automation. Its modular, all-in-one solution empowers global financial institutions — including banks, family offices, asset managers, pension plans providers, and tech companies — to deliver faster, high-quality, and personalised advice by automatically transforming complex, fragmented wealth data into actionable insights.
Founded in 2019 in Barcelona by Joaquim de la Cruz, Sergi Lao, and Álvaro Morales — former Global Head of Santander Private Banking — Flanks now processes over 500,000 portfolios monthly across more than 15 countries, managing assets worth more than €39 billion.
For more information, contact us.
Flanks’ 6-year timeline
Teams
FOUNDING TEAM

Joaquim de la Cruz
Co-founder and CEO
Joaquim de la Cruz
Co-founder and CEO
Joaquim is the CEO and co-founder at Flanks, and graduated in Computer Science from Universidad Politécnica de Catalunya (FIB). In previous years he led different areas of information extraction in startups, leveraging his experience in software development and project management.

Flanks by the numbers
+100
Team members
+18
Nationalities
+115
Years in Banking & WM
3
Office locations
Former companies of our team























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