Family offices are entering a decisive new phase - one where software decisions are really data decisions. Simple’s Family Office Software & Technology Report 2025 shows that success now depends on three metrics: AI enablement, integration quality, and “time‑to‑trust.”
For wealthtechs like Flanks, focused on wealth data management, this shift marks a major opportunity: helping family offices replace fragmented systems with data infrastructure they can truly rely on.
From Digital Ambition to Data Discipline
Simple’s 2025 analysis shows that family offices have matured in how they approach technology. The question is no longer what tools exist, but which solutions align with our governance, architecture, and long‑term operating goals?
Top advisors - including UBS, Deloitte, and PwC - see the same pattern. Family offices are becoming more institutional, demanding data integrity, transparency, and automation. Digital transformation is no longer about procurement; it’s about governance through data.
AI as “Silent Infrastructure”
AI has evolved from a buzzword to an operational backbone. More than 90% of vendors in Simple’s study now embed AI directly into workflows like reconciliation, anomaly detection, and document parsing.
The most valuable AI isn’t visible on dashboards - it quietly classifies, validates, and cross‑checks data behind the scenes. Yet AI’s effectiveness depends entirely on one factor: data reliability. Poorly reconciled or inconsistent feeds can turn automation into noise.
As Deloitte notes, transformation doesn’t fail from a lack of technology - it fails when data ownership, governance, and integration discipline are missing.
Integration Remains the Weak Link
Despite widespread API adoption, 73% of platforms report that reconciliation - particularly in private markets - remains their biggest hurdle. Years of layering connectors have created what Simple calls “middleware fatigue”: systems that appear integrated but constantly break under operational pressure.
When integrations fail, confidence collapses. Teams revert to manual checks, Excel trackers, and time‑consuming verification cycles. UBS and others have noted that family offices today value auditability and transparency of data flows over new dashboards or user interfaces.
The KPI That Matters: “Time‑to‑Trust”
Among Simple’s most relevant insights is a new metric that resonates with decision‑makers: “time‑to‑trust.”
It measures how long it takes before teams fully trust consolidated data enough to replace parallel Excel files. This single KPI reveals whether a family office’s digital transformation is truly working. Shorter time‑to‑trust means faster reporting, better investment oversight, and greater confidence across all stakeholders.
Reducing that timeline requires more than strong tech - it needs clean pipelines, automated reconciliation, and transparent data governance.
What This Means for Family Office Leaders
The report’s message is unmistakable: the bottleneck is not functionality, but data reliability.
For executives managing complex, multi‑entity portfolios, reliable data has become the foundation of leadership. When the integrity of consolidated data is unquestioned, strategic and operational decisions accelerate. Trust in numbers equals trust in governance.
That’s why leading family offices now treat data management as a core strategic competency, not an IT function.
How Flanks Powers Data Confidence
This is exactly where Flanks adds value. The company’s mission is to make wealth data reliable, interoperable, and actionable across the entire technology stack.
- Resilient integrations with banks, custodians, and fund portals that eliminate middleware fatigue and manual reconciliation.
- Automated normalization and validation that dramatically shortens “time‑to‑trust.”
- A platform‑agnostic data layer allowing family offices to connect performance, tax, and compliance tools - while maintaining full data control.
Flanks provides the data backbone that transforms fragmented information into reliable intelligence for governance, reporting, and long‑term continuity.
The Takeaway
The next generation of family offices won’t win through better dashboards - they’ll win through better data.
Those who treat data as strategic infrastructure will build faster, smarter, and more transparent organizations capable of scaling in a digital wealth environment.
If your family office is ready to move from data fragmentation to data confidence, now is the time to act.
👉 Discover how Flanks helps family offices build a single source of truth for their wealth data - accurate, auditable, and actionable.
Access the whitepaper:
About Flanks
Flanks is a wealth management technology company (wealthtech) that is redefining the industry through automation and data-driven insights. Its modular and all-in-one solution empowers global financial institutions, including banks, family offices, asset managers, pension plan providers, and technology companies, to offer faster, higher-quality, and personalised advice by transforming complex and fragmented wealth data into valuable insights.
Flanks was founded in 2019 in Barcelona by Joaquim de la Cruz, Sergi Lao, and Álvaro Morales, former Global Head of Santander Private Banking. Currently, the company aggregates data from 600+ connections with global financial institutions and processes more than 500,000 portfolios per month in over 33 countries, managing assets worth more than €39 billion. For more information, visit flanks.io.
.png)
