About Flanks

Flanks names Sebastian Henrichs COO to drive DACH expansion

February 9, 2025

Wealth managers in Germany, Austria and Switzerland face urgent pressure to modernise. At Flanks, we are strengthening our leadership to help them embrace digital transformation and capture a €6tn opportunity.

Strengthening leadership for growth in the DACH region

We are delighted to welcome Sebastian Henrichs as Chief Operating Officer (COO) to lead our expansion in the DACH market.

Sebastian previously oversaw FNZ Germany’s €120bn platform, giving him deep experience in scaling complex operations and delivering digital transformation in wealth management. At Flanks, he will play a pivotal role in our international strategy, with a focus on Germany, Austria, Switzerland and the UK, while also strengthening our finance and partnerships as we continue to grow across Europe.


Why wealth management in DACH needs digital transformation

The wealth management landscape in Germany, Austria and Switzerland is undergoing significant change. The convergence of data aggregation, AI and client demand for holistic visibility is reshaping how firms must operate.

At the same time, a looming succession challenge means hundreds of firms with traditional leadership models are under pressure to modernise while managing consolidation and multi-generational wealth transfer.

"DACH wealth management is sitting on a goldmine of data it can't use,” said Sebastian Henrichs, COO of Flanks. "Family offices track assets across 20+ custodians but lack unified views. The industry talks about AI, but without clean data, it's just talk. Flanks' impressive team and technology platform changes that equation. We're building the high quality data and automation foundation making AI innovation and next-generation wealth management possible. I couldn't be more excited to lead this transformation."

From data aggregation to AI: our modular wealthtech platform

Flanks’ next-gen solution connects financial institutions with over 400 international custodians and private banks, extracting and standardising client wealth data through multiple aggregation methods – including APIs. Our modular approach lets firms begin with Flanks Aggregate to centralise and clean financial data, and expand with Flanks Lume for advanced market data enrichment, reconciliation, and analytics. Accessible through a secure, AI-powered platform, Flanks delivers:

  • A 360º portfolio view across all asset classes.
  • White-label branding and tailored dashboards for both advisers and clients.
  • Structured data and reports ready for integration into any internal system.

By transforming fragmented data into actionable insights, we empower wealth managers to deliver faster, higher-quality and truly personalised advice at scale. advice at scale.

Compliance and trust at the core of our solution

Trust is at the heart of European wealth management. That is why we operate as a regulated Account Information Service Provider (AISP), combining bank-grade security with GDPR, PSD2 and LGPD compliance.

This foundation allows DACH advisers to achieve complete portfolio visibility across borders and asset classes – a critical advantage in a region with strong global wealth exposure.

A proven track record, ready for the next step

Sebastian brings with him an outstanding network from board positions across Germany, Luxembourg and the UK, spanning technology firms and regulated banks. His expertise in post-merger integration and digital transformation will be instrumental as we expand our presence in DACH.

"Sebastian transformed one of Europe's largest wealth platforms through hands-on leadership. Now he'll drive that same transformation across the entire market," said Joaquim de la Cruz, CEO and Co-founder of Flanks. "DACH institutions know they need to change but struggle with where to start. With his deep local market expertise and proven track record in German wealth management, Sebastian and our expert team will help these institutions navigate the next stage of their digital journey in the most efficient way possible."

Our expansion into DACH builds on proven European success. Today, we work with over 100 financial institutions, including Tier 1 banks and multi-family offices, managing €39bn in assets through our platform.

With a team of 100+ professionals based in Barcelona, Madrid and Paris, we know that local presence and expertise are key to modernising European wealth management – a principle that has guided our growth since 2019.

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About Flanks

Flanks est une entreprise WealthTech qui redéfinit le secteur grâce à des analyses basées sur les données et à l’automatisation. Sa plateforme tout-en-un permet à des milliers de conseillers de fournir des conseils plus rapides, de haute qualité et personnalisés, en transformant des données patrimoniales complexes et fragmentées en informations exploitables. Conçue de manière modulaire, la plateforme permet aux clients de commencer avec Flanks Aggregate pour centraliser les données financières, puis de se développer avec Flanks Lume pour un enrichissement et une analyse plus approfondis.

Fondée en 2019 à Barcelone, Flanks a été créée par les ingénieurs en logiciel Joaquim de la Cruz et Sergi Lao, ainsi que par l’ancien responsable mondial de la banque privée de Santander, Álvaro Morales. L’entreprise allie technologie avancée et expertise financière approfondie pour servir les banques, les family offices, les fournisseurs de pensions, les gestionnaires d’actifs externes et les entreprises technologiques.Founded in 2019 in Barcelona, Flanks was created by software engineers Joaquim de la Cruz and Sergi Lao, together with former Santander Private Banking Global Head Álvaro Morales. The company combines advanced technology with deep financial expertise to serve banks, family offices, pension providers, external asset managers  and tech companies.